About me
"I love bringing stories to life - whether they’re for brands, people, or a cause worth sharing. I’m constantly exploring creative ways to engage audiences and turn ideas into content that connects. You’ll usually find me behind the camera or brainstorming the next big campaign.
I’m always up for a creative challenge!"
CURRENT ROLE:
I’m currently the Digital Content Creator at Milkcan Outdoor, one of Australia’s leading outdoor product brands and a recognised leader in trademarked parcel letterboxes, with a community of 158k Instagram followers.
In this role, I create brand-building digital content from concept through to final edit, producing everything from viral videos and high-performing reels to premium website imagery that drives engagement, builds trust, influences purchasing decisions, and supports sales across the customer journey.
Through original storytelling, strategic social content, and premium visual direction, I help position Milkcan Outdoor at the forefront of Australia’s building, outdoor living, and home improvement industries. Alongside content production, I coordinate brand, influencer, creator, and TV partnerships, collaborating with a wide range of partners to expand the brand’s reach, strengthen its market presence, and create meaningful commercial impact.
CAREER highlights
Statistics below reflect the period July 2025 - July 2026.
66%
YoY FOLLOWER INCREASE
Grew combined Instagram, Facebook and TikTok following by 66% YoY.
11.5x
AVERAGE YoY ROAS
Delivered an average of 11.5x ROAS YoY on content created for paid social advertising.
Statistics below reflect the period 2024 - 2025.
INCREASE
OVERALL ORGANIC SALES
Increased organic social sales by 26.5% in 6 months
Aug'24-Feb'25.
INCREASE ORGANIC & ADVERTISING REACH
Increase in organic reach by
81.4% at 116,804 people
Increase in advertising reach by 11.9% at 419,735 people
