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About me

"I thrive on bringing stories to life - whether they are brands, people or a cause. I love bringing ideas to life and finding new ways to engage audiences. You can catch me behind the camera or planning the next big campaign, I'm always up for a creative challenge."

About me

"I thrive on bringing stories to life - whether they are brands, people or a cause. I love finding unique and creative strategies to engage audiences. You can catch me behind the camera or planning the next big campaign, I'm always up for a creative challenge."
  • Instagram
  • LinkedIn
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CURRENT ROLE:

I'm currently working as the Social Media Manager at Cupcake Central Bakery (55.2k Instagram followers). I film, edit, and produce digital contentā€”think videos, ads, graphics, and EDMs that capture attention. I also handle social media strategy, reporting, scheduling, partnerships, brand and influencer collaborations. 

 

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MY CONTRIBUTIONS

Statistics below reflect the period August 2023-February 2024.

INCREASE
OVERALL ORGANIC SALES

INCREASE ORGANIC & ADVERTISING REACH

Increased organic social sales by 26.5%  at $10 523.32 in 6 months
Aug'23-Feb'24.

Increase in organic reach by
81.4% at 116,804 people

Increase in advertising reach by 11.9% at 419,735 people

INCREASE CAMPAIGN REVENUE

Black Friday:
210.22% increase in sales
from Nov 16-27 '23 vs.
Nov 25 - Dec 8 '24
Christmas:

41.9% increase in sales
Nov 6 - Dec 11 '23 vs. '24.

HIGHEST VIEWED REEL

260k views
150,000 accounts reached

Connect with me!

Danielle.koh@gmail.com  

Melbourne, VIC.

 

2023 University of Melbourne Graduate

Bachelor of Arts, Major in Media & Communications

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