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About me
"I thrive on bringing stories to life - whether they are brands, people or a cause. I love finding unique and creative strategies to engage audiences. You can catch me behind the camera or planning the next big campaign, I'm always up for a creative challenge."
CURRENT ROLE:
I'm currently working as the Social Media Manager at Cupcake Central Bakery (51.2k Instagram followers). I film, edit, and produce digital content—think videos, ads, graphics, and EDMs that capture attention. I also handle social media strategy, reporting, scheduling, partnerships, brand and influencer collaborations.
CAREER highlights
Statistics below reflect the period August 2023-February 2024.
INCREASE
OVERALL ORGANIC SALES
INCREASE ORGANIC & ADVERTISING REACH
Increased organic social sales by 26.5% in 6 months
Aug'23-Feb'24.
Increase in organic reach by
81.4% at 116,804 people
Increase in advertising reach by 11.9% at 419,735 people
INCREASE CAMPAIGN REVENUE
Black Friday:
210.22% increase in sales
from Nov 16-27 '23 vs.
Nov 25 - Dec 8 '24
Christmas:
41.9% increase in sales
Nov 6 - Dec 11 '23 vs. '24.
HIGHEST VIEWED REEL
273k views
150,000 accounts reached
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